Unlock the power of precise retailer segmentation with Bill’s wealth of experience and expertise.  Let his guidance direct your endeavors towards the optimal retailers, aligning strategies that deliver on your key performance indicators (KPI’s):

• Leveraging Consumer Insights: Harness consumer insights as a catalyst for category expansion, strategic distribution, effective trial methods, and repeat purchase tactics.

• In-store Triumph or Marketplace Mastery: Determine whether your focus should be in-store success, online marketplace dominance, or a harmonious blend of both for maximum impact.

• Strategic Pricing Alignment: Tailor price points to resonate with the core consumer of each retailer, ensuring a seamless fit within their preferences.

• Navigating the Value-Premium Spectrum: From value-driven offerings to premium brands, Bill’s expertise helps navigate the spectrum, optimizing your product’s positioning and appeal.

• Seizing Innovation Opportunities: Foray into new brands, line extensions, RX-OTC switches, and channel-specific SKUs with a strategic approach.