Navigating the broker relationship requires a strategic approach underpinned by Bill's expertise. Brokers' motivations often revolve around revenue, not your core focus. They may champion your vision over their reality, and firefighting might overshadow delivering top-tier outcomes.

• Strategic Vision, Realistic Results: Ensure brokers align with your vision while grounding it in attainable results, steering clear of mere rhetoric.

• Excellence over Overcommitment: Brokers can sometimes overextend, but Bill advocates for a balanced workload, ensuring quality over quantity.

• Empowered Oversight: Empower your business through structured statements of work. Emphasize a collaborative approach over leaving business management solely in the broker's hands.

• Data-Driven Broker Management: Focusing on objectives and data, transcends broker promises, fostering performance based on tangible metrics.

• Leveraging Statement of Works: Champions comprehensive statements of work, ensuring clear understanding and accountability on both ends.

• Precision in Follow-Up: Meticulous follow-up, ensuring critical details are not overlooked.